The innovative notion of a smart city and the new digital strategy should be understood in the context of the Barcelona Metropolitan Area (AMB) as a metropolitan public administration.
The digital strategy has made it possible to unify the image and branding of this new administration, which comprises 36 municipalities and provides services to more than three million people. In addition to an informational portal, the AMB website has become a service platform facilitating cross-disciplinary work, both for the administration itself as well as for citizens, organizations, and businesses.
Thus, the new AMB website has been developed within these information parameters, both at the technical level and with regard to users, assistance, and service. With a new design and structure intended for any platform (desktop computer, touchscreen tablet, or mobile phone), the website and the digital services it offers help to establish the new metropolitan administration as a single and coherent supra-municipal institution.